Alzheimer's Association Litigation Update

The Alzheimer's Association has become aware of a misleading message from the CEO of the
Alzheimer's Foundation of America dated July 19, 2010. We deny and dispute all of the
allegations against our Association in this letter and in AFA's lawsuit against us.


We are proud of our 30 years of providing care and support to those impacted by Alzheimer's and
advancing critical research. We take great pains to safeguard the intent of all charitable donors,
and we respect the intellectual property rights of others.


We also expect others to respect our intellectual property rights including our federally registered,
incontestable trademark, Alzheimer's Association®, which we have been using since
1988. Accordingly, we have commenced a federal lawsuit to stop the activities of AFA which we
believe are unfair, unlawful, deceptive, confusing, and infringing activities.


Our attorneys are quite confident that we will prevail on these matters. However, since these
lawsuits are currently pending, we do not feel that it is in the best interests of the fight against
Alzheimer's disease for AFA and us to debate these matters outside of the appropriate legal
proceedings.


In the meantime, this will not distract the Association from our mission and we will continue to
push research forward and to serve people living with Alzheimer's and their family members
24/7.


Source:

Alzheimer's Association