Santander Banks On Raising ??450,000 For Alzheimer's Society In 2011

Santander staff across the UK have joined forces with Alzheimer's Society to raise a national target of ??450,000 to help people with dementia and their carers.


The partnership will see Santander employees across its UK branch network carrying out national and regional fundraising initiatives in 2011 for the charity, which supports people living with dementia today and funds research to find a cure for tomorrow. The funds raised by the bank will go towards Alzheimer's Society's online forum, 'Talking Point', which provides advice, information and support for anyone affected by dementia.


Santander will mark the launch of this partnership in the New Year with a 'Go Retro' day, where staff will be able to dust off their flares or platforms and dress up for a donation. Alzheimer's Society pin badges will also be available in all Santander branches for customers to buy from February.


Other fundraising initiatives in 2011 will include a sponsored abseil in Liverpool and Milton Keynes, the Pedometer Challenge in which staff will be sponsored to walk great distances, as well as an overseas challenge to climb Mount Kilimanjaro.


Sheralee Morris, Santander Community Relations Manager said:




'We are delighted to be working with Alzheimer's Society in 2011 and have some exciting fundraising initiatives lined up in order to meet our target amount. This year more staff than ever voted for the charity they wanted to support in 2011 and Alzheimer's Society was a clear winner. It is such a worthwhile cause, one that is close to many people's hearts.'




Jeremy Hughes, Chief Executive, Alzheimer's Society said:



'Alzheimer's Society is delighted to be Santander's Charity of the Year. As a charity, we rely on voluntary donations to continue our vital work. The support of companies like Santander allows us to champion the rights of people living with dementia and the millions of people who care for them. The money raised will make a real difference to the 750,000 people living with dementia in the UK.'


Source:

Alzheimer's Society